Pass On
Pass On is the 2020 summer advertising campaign for Sparklease Inc, a Toronto-based luxury car trading and leasing company. We conceptualized the procession of a car to a choice of lifestyle, where the trading of a car becomes an acquisition of a new lifestyle.
The ad was screened on Youtube, WeChat, Facebook and Instagram.
Key Creatives
Director: Xu Tan
Cinematographer: Brandon Kenney
Editing: Xu Tan
Sound: Xu Tan
Colorist: Shuqi Yang
